Not a dumb question at all—actually a really common one. A lot of folks overlook the value of using a community-focused Local Business Directory like this one, where listings are often curated specifically for the area. It’s especially helpful if you want to avoid random search results and actually see who’s active in your region, with real customer input and local relevance. That way you’re not relying on nationwide ad spend, but on who’s actually doing good work right in your backyard.